Chula to the World Stage CUTIP and Ex MBA 37 Student Paul Patsapong Wins Gold at Shanghai Innovation Expo CSTIF 2026 with ChitoBoost A Modern Low Sodium Black Shabu Soup Concentrate

Chulalongkorn University celebrates a momentous milestone as Mr Paul Patsapong Chomchey a PhD candidate in the CUTIP program and an alumnus of Executive MBA 37 represented Thailand to win a prestigious Gold Medal at the China Shanghai International Technology Fair CSTIF 2026 held in Shanghai China with the support of the National Research Council of Thailand NRCT

This success is a clear reflection of the vision of Prof Dr Wilert Puriwat President of Chulalongkorn University who served as a direct advising mentor and imparted invaluable knowledge to Paul since his Executive MBA and CUTIP studies The profound knowledge from the Presidents classes including Advanced Consumer Behavior Advanced Marketing Theory and Strategic Brand Management became a crucial compass for Paul to decode modern consumer insights This was seamlessly combined with the Presidents vision of elevating Chula into a Global Intelligent Hub that acts as a creator of Innovations for Society.

While international accolades validate this success Pauls true intention stems from a deep care for solving everyday challenges specifically the problems on the dining table that directly impact public health Paul firmly believes in the philosophy that we can create innovations that cater to consumer behaviors without forcing them to sacrifice the pleasure and aesthetics of eating Driven by a commitment to use his knowledge and experience in commercial strategy and intellectual property management as a certified Patent Agent, Paul meticulously built upon his previous international award winning projects to find a tangible solution The result is a true quality of life innovation known as “ChitoBoost”.

This marks a pioneering success in developing a soup base concentrate that drastically reduces sodium usage via advanced Taste Perception Enhancement using nano chitosan technology When applied to Black Shabu Soup Concentrate it effectively controls sodium at an optimal level while flawlessly amplifying the mellow Umami profile and preserving the natural quality of the ingredients As a result enjoying and sipping the savory broth becomes completely safe ensuring consumers no longer have to trade off delicious taste for health risks This directly addresses global health trends and the prevention of Non Communicable Diseases NCDs. Furthermore this innovation holds significant potential to enhance the quality of life within health centers and hospitals It serves as a vital new alternative to stimulate the appetite of patients the elderly or individuals requiring special nutritional care allowing them to enjoy flavorful meals without compromising their well being.

At the CSTIF 2026 exhibition this innovation garnered overwhelming interest from attendees and international entrepreneurs paving the way for promising B2B business extensions to integrate this health conscious solution across the wider food industry.

Behind ChitoBoost is the close guidance of his Project Advisor Prof Dr Sanong Ekgasit who directed the translation of lab derived advanced food technology into practical use alongside the strategic perspectives of Asst Prof Dr Kavin Asavanant Director of CUTIP and Assoc Prof Dr Duanghathai Pentrakoon.

To demonstrate concrete results Paul integrated this Food Science innovation in collaboration with Chef Daniel Dusit Proprasit from Le Cordon Bleu Dusit for active utilization at the restaurant Vine Happen serving as a real world sandbox featuring automated beverage preparation machinery alongside gourmet culinary design Chef Daniel noted that “This collaboration elevates the standard of healthy food to achieve exceptional taste on a regional scale marking a tremendous source of pride for Thai culinary professionals”. Ultimately this accolade and the innovation itself are a testament to Pauls unwavering commitment to being a driving force in Thailands innovation ecosystem.

"I have always believed that Thai innovators possess the sheer capability and potential to compete on the global stage. This achievement is just the beginning of utilizing Deep Tech to drive our national economy forward into an innovation-driven era, and I sincerely hope this journey serves as an inspiration for the next generation, encouraging them to boldly transform everyday problems into life-changing innovations, elevate the quality of human life, and prove to the world that the capability of Thai innovators is truly powerful and ready to create monumental change." - Paul Patsapong Chomchey.

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