However, recent challenges ranging from environmental and social issues to global crises usher in a new era where businesses are redefining their “purpose” and reconsidering their definition of “success”.

Consequently, profit and wealth maximization has given way to sustainability, and the objective has shifted toward what it means to be a “good” business – creating shared value, respecting the environment, and nurturing stakeholders, to name a few.

VISION

To be an educational community that delivers and furthers business wisdom and philanthropic spirit 

MISSION

To prepare business leaders with an innovative, internally-oriented, and ethical mindset that impacts Thai society.

Be a learner, then a leader.

Learn business theories and insights.

Learn what drives people.

Become your true self.

Lead your team with your heart.

Lead your life with principles.

Pave your success, your way.